OÜ AIASÕBER is a family-owned business founded on September 28, 1990, originally as AS EREL. The main field of activity in the early years was the production and export of horticultural goods. The company’s current name was obtained during the transformation period in June 1997.
By offering a wide range of outside horticultural plants, we help our customers to create beautiful homes through their successful gardening.
To be the flagship of e-traders of gardening planting material in Estonia and an attractive place to buy for gardeners also outside Estonia!
A more aesthetic living environment – a higher milieu value!
In the current period, our assortment includes perennials, flower bulbs, bare root plants, ornamental trees and shrubs, and to some extent berry crops. We have tried to differ from what large garden centers offer when compiling the assortment. This has been a success, which is proven by the fact that there are many collectors and gardeners among our customers who want to experiment with growing of some special or new plant in their garden. It is difficult to find another gardening company in Estonia, which would be able to offer more than 50 different varieties of Hosta’s at the same time, or which would have 200 different varieties of daylilies at a same time to choose from, or where there are more than 60 different phlox varieties available at a same time. Every year we try to renew our assortment with at least 300 new names to continue to be an attractive place to buy for plant collectors.
2011, we built a new market garden located on 2 hectares. In addition, we started building a collection of garden daylilies in the summer of 2010. There are currently 210 different varieties growing. In the immediate vicinity of the market garden, there is a green auditorium that allows student groups to organize gardening outdoor seminars. Species and variety-rich home collection garden is a unique attraction. As a new trend, we want to offer our buyers, in addition to the growing assortment, more and more plants reproduced in Estonia, which gives our customers a greater confidence in the growth of the plant.
A modern approach
Garden daylilies are under special observation. We have brought in the hybrids from northern Latvia with carefully selected pedigree, which crossing we are dealing with at the moment. The aim of the garden daylilies hybridization is to breed new up-to-date hybrids that are with good resistance and which fit the Estonian conditions and also provide a base for local plant breeding of the garden daylily. We have been involving bachelor and master students from the Horticultural Department of the Estonian University of Life Sciences who have carried out numerous experiments with a garden daylily on our test field, which have resulted in several very relevant and strong master theses.
Flowers and birds
In 1991 – 2001 we were engaged in the production and export of bird houses and nest boxes.
We started importing and selling flower corms and perennial roots in 1995. Between 2002 and 2006 we were actively engaged in mail order sales of plant reproductive material. During this period, we launched a mail order catalog “AIASÕBER” that quickly became a bestseller.
1992 – 2001
From 1992 to 2001, our main products were bird feeding houses and nest boxes, most of which were exported. In 1995 we began to import flower bulbs and do wholesale business.
2002 – 2006
From 2002 to 2006, we were actively engaged in mail order selling of plant propagation material. At that time, we started publishing the “AIASÕBER“ mail order catalogue, which quickly became the bestseller among most Estonian garden owners. The main selling items were flower bulbs, seeds and bare root perennials.
2007 – 2009
Between 2007 and 2009, we changed the field of our activity and aimed at establishing a garden centre where horticulturists could purchase ornamental plants to grow in their home gardens. We started to cultivate potted plants. We reorganized the whole sales process, which included adding the POS sales system, paying option by bank card, obtaining advanced marking technology etc.
In the summer of 2010, we moved our garden centre to a bigger place with the area of about two hectares, and it’s still there. Customers now have a spacious and nature-friendly sales area to buy plants. Nearby, there’s a green auditorium for outdoor events, a daylily collection and a country-home garden, rich in plant species, for display purposes. A landscaped ensemble that fits perfectly into the natural surroundings can also be called a Dutch-style garden. In the Netherlands, most gardening companies have developed from the gardener’s private garden. So did our company here in Estonia.
Come and be our customer, then you will always find something interesting for your garden.
Wishing all the best to you and your family,
Registry number 45780 at Estonian Patent Office.